In my line of work, I use my Twitter account @zpower for… well, a lot of things. 95 percent of it is a bitter mixture of inane commentary and feeble attempts at comedy. Of the remaining 5 percent, about half is Spotify track shares, and the other half is real, actual feedback on news and events that arguably shows some remote glimmer of intelligence and/or expertise.
That’s just who I am, and that’s fine — but different people follow me for different reasons. The people who want to know what I think about Android Wear aren’t necessarily the same people who want to know what I think about Anjunabeats Volume 11. (It’s good, by the way. Very good. Anjunabeats 11, that is; haven’t spent enough time with Android Wear yet.)
I think people like me would benefit from being able to “broadcast” multiple “channels” in their Twitter feed. For instance, I might have feeds called Music, Cars, Nonsense, and News. If you want the full, unfiltered @zpower, you can still select All, which would be the default. But if you just want news, you’d follow my News channel.
You can effectively simulate this now by creating multiple Twitter accounts and tying them together for the benefit of your followers using a list, but that’s messy — in my proposal, everything would fan out from a single account and handle.
I’m no UX designer, but it’s easy enough to imagine how this would work: a dropdown below the editor would let you select which channel(s) to publish the tweet to. Most users, especially low-volume ones, would never even encounter this — they wouldn’t create channels, and therefore the additional UI would never be exposed to them. But for those of us who are trying to balance work and play from a single account, it’d be huge.